When I listen to the monthly news they constantly do a segment on “what’s Trending”. I find most of the stuff legitimately boring & don’t see what all the fuss is about. It is usually some story about a celebrity doing some awful thing & it has no impact on my life personally. I suppose in order to be “trending” your story must be interesting enough for millions of people to be looking it up at the same time, this did, however, get me thinking about our new marketing campaign at work, however now, I work for an Heating & A/C manufacturing supplier so our advertising is less than interesting. My great friend and I sell to giant box stores & giant dealerships mostly so our sales team does most of the pitching in person. My great friend and I are trying to branch out to the entire nation & have been talking about a modern ad campaign. I decided to look into advertising online because this can be more cost effective & reach more people in a shorter time. If my buddy and I come up with a creative plan that catches the eye of customers it could increase our profits significantly. Now, my largest challenge was finding a way to transport our advertisement to a noticeable site online. If my buddy and I were able to be more visible to our target demographic it would mean a quicker response to our ads. I contacted a local web design firm to see if they could help out in this area. They said that there were ways to submit items to search engines & increase the probability of our ads being seen. I am still learning as I go but I think I am on the right track for sure.