Anyone who enjoys awesome things knows that it takes a lot of effort or investment to get them. The same thing applies to the best Heating, Ventilation & A/C units. To secure the best brand plus the latest technology of an AC, heat pump, or furnace, you will most likely pay a passable sum for it. It is not that there are no cheaper versions that would be close to what you want, but the premium quality A/C is not the most affordable! But why is this so? In most cases, high-quality ACs have been made with the latest technology. Besides that, the material used in their formation is entirely the best there is in the market. There is a opening that the research that went into creating such units has not been done before. In the end, you are getting a particular air conditioner component that combines efficiency plus longevity, which is what most homeowners target. As long as you want the best in the market, then you should be prepared to pay a big amount of money for it. This does not mean that there will not be cheaper or more affordable ACs in the market, and on the contrary, there will be more than enough of these… You should just be open to the diversity the market offers, especially if you want to invest in the best brands plus quality AC. One other thing to consider would be the company you have bought the A/C from! Competition sometimes tends to bring prices down. In other cases, free offers plus promotions may influence the slight changes in A/C prices. Even so, you should research extensively plus understand what you are buying.